WORK Selected Projects
Proof, not promises.
Brand systems, motion work and full campaigns — a cross-section of what "one partner for everything" actually looks like in production.
The Challenge
Lumen was launching into a saturated skincare category with no visual identity, no motion language, and a hard deadline for a retail launch film. They needed a brand system that could scale from packaging to paid social to broadcast — built by one team, on one timeline.
The Approach
We ran identity, motion and film development in parallel instead of in sequence — designing the brand's color and type system alongside the launch film's storyboard so both landed in the same visual world from day one.
The Outcome
A complete identity system, a 60-second launch film, and a full library of social-native cutdowns — delivered as one connected package, three weeks ahead of the retail launch date.